Africa in general and Ghana in particular place much emphasis on communal values like extended family, nuclear family, respect for the elderly, honoring traditional rulers like chiefs and elders, and the importance of dignity and proper social conduct. What one person does is seen as having impact on his/her entire family, social group and community; therefore, everyone is expected to be careful, respectful, dignified and observant in every public setting and aspect of life.
Customs are passed on through the generations. For instance, parents still often name their children according to the day of the week on which they were born. Customary leaders (chiefs) have historical authority over tribal and family matters, and customary lands. Child naming, puberty initiations, marriage and death are marked by family ceremonies. Seasonal festivals bring a whole people or clan together in spectacular fashion.
