Romanians customarily marry in their early 20s. The "wedding season" is in the fall, when wine is aged and plentiful. No weddings may take place during the 40 days leading up to Christmas or Easter. Some rural communities still employ matchmakers to unite the prospective families. Where a matchmaker isn't used, tradition requires that the man's parents ask the woman's parents for their consent for the marriage. The groom's family visits village homes with plum brandy ("tzuica") to invite neighbors to the wedding. All partake in the toast, for to refuse is equivalent to turning down the invitation to the wedding. The godparents from their baptism, or newly appointed ones, are joined with the bridal family at the church celebration, and for the reception, which lasts all night. In the past, the wedding party would continue for three days and nights.

For those who have not yet found a marriage partner, one ancient tradition continues to today. Eligible men and women gather each year at the "Girls' Retreat on Gaina Mountain" in Transylvania to meet and get to know potential mates.